I am trying to get my head around this alternative deal that Microsoft is proposing.
“In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo! Microsoft is not proposing to make a new bid to acquire all of Yahoo! at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties.
At first I thought WTF? Has Microsoft become that impotent? The scoop is that Microsoft would work with Yahoo in some type of joint venture involving search advertising. It makes you to wonder what they have in mind. Joint venture? Transaction? Is this not a bad way to get into the search advertising field?
