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Google and AOL…

]]> by: Jason http://www.investorgeeks.com/articles/2005/12/22/google-and-aol/#comment-27 Thu, 22 Dec 2005 15:46:08 +0000 http://www.investorgeeks.com/articles/2005/12/22/google-and-aol/#comment-27 Some more on AOL's side of the deal. From <a href='http://www.businessweek.com/technology/content/dec2005/tc20051221_533090.htm' rel="nofollow">AOL-Google: Who Gets What</a> by Steve Rosenbush: <blockquote> As part of the latest deal, Google will allow AOL and other companies to place display ads on Google pages. </blockquote> and <blockquote> Google will give AOL a credit of $300 million that can be used to purchase ads that are auctioned off to advertisers. That will help boost traffic on the AOL network, allowing it to charge higher ad rates and boost its margins. </blockquote> And there is always the obvious benefit of ONE BILLION DOLLARS! Some more on AOL’s side of the deal. From AOL-Google: Who Gets What by Steve Rosenbush:

As part of the latest deal, Google will allow AOL and other companies to place display ads on Google pages.

and

Google will give AOL a credit of $300 million that can be used to purchase ads that are auctioned off to advertisers. That will help boost traffic on the AOL network, allowing it to charge higher ad rates and boost its margins.

And there is always the obvious benefit of ONE BILLION DOLLARS!

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