Last week we heard the news that Google would pay $1 Billion for 5% ownership in AOL. Here are some bullet points from Google’s press release:
- Creating an AOL Marketplace through white labeling of Google’s advertising technology - enabling AOL to sell search advertising directly to advertisers on AOL-owned properties;
- Expanding display advertising throughout the Google network;
- Making AOL content more accessible to Google Web crawlers;
- Collaborating in video search and showcasing AOL’s premium video service within Google Video;
- Enabling Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met; and
- Providing AOL marketing credits for its Internet properties.
2 comments Thursday, Dec. 22, 2005
by Jason
